Sprite I love you hater
The project
What happens if we respond to hatred with a bit of humor? This campaign showed that "refreshing" haters can improve people's consciousness about topics like homophobia, body shaming and racism, generating engagement.
We collaborated with Commenti Memorabili, Italian Facebook influencers, to push followers to answer with humor to hater's posts.
Client
Sprite Italy
Media
Social networks, OOH billboard, event, temporary store.
agency
McCann Worldgroup Milano
creative team
Andrea Gessa, Andrea Piovesana, Adriawan Purwanto
video post to generate engagement
facebook posts
