SmileSolar is a Citizen sub-brand with a young target and a colorful and happy mood. Its tone of voice was right down my alley, so I had lots of fun working on the social networks, magazine campaigns, BTL print materials, blogger's events and also a temporary store in Corso Garibaldi, Milan.
Magazines, web, social networks, blogger’s event, temporary store, BTL print materials
The Mine Milano
Elena Raffa, Virginia Calandra, Alessandro Venturi