In occasion of the Russia World Cup 2018 we launched the new card game XL Adrenalyn Fifa World Cup in the swiss market. the focus of the campaign was the Panini Stadion, a fake football field in the Zurich station, which was the stage of an event full of entertainment and exciting experiences.
Event, flashmob, social networks, landing page
Octoplus Group Lugano
Francesco Pedrazzini, Alessandro Brunetti, Marco Malavolta