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Panini Stadion Zürich

The project

In occasion of the Russia World Cup 2018 we launched the new card game XL Adrenalyn Fifa World Cup in the swiss market. the focus of the campaign was the Panini Stadion, a fake football field in the Zurich station, which was the stage of an event full of entertainment and exciting experiences.

Client

Panini Schweiz

media

Event, flashmob, social networks, landing page

agency

Octoplus Group Lugano

creative team

Francesco Pedrazzini, Alessandro Brunetti, Marco Malavolta

facebook editorial plan
landing page
some shots of the event
results