Nomination Italy asked us to launch its new sub-brand, #ME, a collection of 13 bracelets dedicated to teenagers that had a strong seasonality. Our idea revolved around the contest "Your summer hashtag" and the collection launch in the Nomination Store in Corso Venezia, Milan. These were the starting points of an integrated campaign.
Magazines, TV, app, social networks, summer tour, launch event, packaging, BTL in-store
The Mine Milano
Elena Raffa, Virginia Calandra, Alessandro Venturi