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Nomination #ME launch

The project

Nomination Italy asked us to launch its new sub-brand, #ME, a collection of 13 bracelets dedicated to teenagers that had a strong seasonality. Our idea revolved around the contest "Your summer hashtag" and the collection launch in the Nomination Store in Corso Venezia, Milan. These were the starting points of an integrated campaign.


Nomination Italy


Magazines, TV, app, social networks, summer tour, launch event, packaging, BTL in-store


The Mine Milano

creative team

Elena Raffa, Virginia Calandra, Alessandro Venturi

magazine campaign
TV commercial
mobile app
launch event
summer tour
social networks