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Coca-Cola Future Legend

The project

This cross-media project made young artists dreams come true. A one-year long talent show where people could vote just by buying Coca-Cola cans, decreeing the new legend of music.

Client

Coca-Cola

media

TV, app, social networks, local events, radio, packaging, BTL in-store

agency

McCann Worldgroup Milano

creative team

Eoin Sherry, Fernando Dominguez, Francesca Martino, Adriawan Purwanto

prizes
Shortlist

Categories: Promo & Activation - Integrated - Branded content
ADCI Awards 2020

Silver Effie

Category: Brand experience
Effie Awards 2020

Bronze Effie

Category: Beverage
Effie Awards 2020

key visuals
case history
tv commercial