Coca-Cola Future Legend
The project
This cross-media project made young artists dreams come true. A one-year long talent show where people could vote just by buying Coca-Cola cans, decreeing the new legend of music.
Client
Coca-Cola
media
TV, app, social networks, local events, radio, packaging, BTL in-store
agency
McCann Worldgroup Milano
creative team
Eoin Sherry, Fernando Dominguez, Francesca Martino, Adriawan Purwanto
prizes
Shortlist
Categories: Promo & Activation - Integrated - Branded content
ADCI Awards 2020
Silver Effie
Category: Brand experience
Effie Awards 2020
Bronze Effie
Category: Beverage
Effie Awards 2020
key visuals
